A big concern for any artist is making sure that they get
paid for their music. With the change in the music industry and artist
marketing an artist and labels have to think about the best way to distribute
the music.
Since with Spotify an artist does not get paid when someone
purchases a song but for how many times the song gets played. Fans are able to
share their playlist with friend as well as suggest songs to friends. There are
also featured artist and albums that listeners can choose from.
Now an artist would definitely want to become a featured
artist because that will help to increase how many times their songs are
played. Even if a listener is not a fan of the artist or never heard their
music they are more likely to become curious and play their songs to find out
the reason for the artist music to be featured. So of course bigger artist with
major label backing with more than likely become a featured artist than an
underground artist.
Underground artist need to make sure they have a good
management and marketing team to ensure that they become visible to a larger
fan base. This will increase the amount of plays and increase their royalty
revenue.
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