Earlier last week I was having a conversation with friends
about old school artists and what they are doing now and whom we wanted to see
in concert. Madonna’s name came up and everyone wanted to go see her but only
if she did all her old songs. Most people didn’t want to hear any of her new
material. That lead to everyone singing his or her favorite Madonna song out
loud and very off key I might add. So you know mine was Like a Virgin, I just
love that song. Some mentioned her new
album is going to be #1 on the charts, which led to a whole other discussion,
on if we thought it deserved.
Madonna has been in the industry since the 1980’s and has
been through and seen a lot of changes within the industry. Different ways of
promoting, interviews, touring, and reaching your fan base. Madonna decided not
to do traditional promotions of going on talk shows to talk about her album.
She instead did a live Twitter chat and a giveaway on Spotify. Madonna also
used Fab.com that has their homepage just dedicated to her album MDNA and is
selling physical and digital copies for half price ($7.99). This brings more
traffic to the website of Madonna fans who probably might not have gone to the
site and faithful Fab.com members to Madonna’s new music.
It has also been reported that Madonna’s album was attached
to tickets for her recent tour. So when fans purchased a ticket they could
receive either a digital download from iTunes or a physical copy sent to them.
Of course this will boost her tickets sales, right now it is not determined how
much of her album sales can be connected to concert ticket purchases but you
can assume they a decent about of sales came from tickets.
At the end of the day whether love the old or new Madonna,
you cannot deny that she is a smart businesswoman. Taking the lessons she has
learned and using new ways and ideas. Showing that after all these years she
still is a top contender in the industry.
